Big Case Marketing
We specialize in big case marketing and have helped many dentists take their practice to the next level with large cases. Various factors are necessary for success in big case marketing and our program takes these into account:
- Targeting the right public - people who would be interested and able to take advantage of advanced procedures
- Creating a website that markets successfully to this public. Regardless of other types of marketing used, an effective website is a huge asset. The instinct of an affluent buyer is to look up a dentist on the Internet.
- Using proven marketing to attract and interest the right public in coming to the practice.
- Training scheduling staff (as needed) to schedule big cases.
- Training or coaching the dentist (as needed) on treatment acceptance for big cases.
- Full-mouth reconstruction
- Dental Implants
- Cosmetic dentistry, including large veneers cases and "smile makeovers"
- Orthodontics and Invisalign®
- "Senior Dentistry" (marketing to the ever-growing population of older adults)
- A full understanding of the service and all its benefits and attributes
- Review of potential competition
- Isolation of the target audiences to whom to direct your marketing
- Establishment of the "hot buttons" of the target audiences regarding this service
- Use of graphic design and copy (text) that will attract and interest the target audiences, causing them to want to act in the direction of making an appointment
- Knowledge of which media to use and how to use it (e.g. Internet marketing) for best results
Types of cases or treatment we have successfully marketed:
We offer a complementary consultation to analyze your current marketing scene and discuss with you your options for big case marketing. click here to schedule the complementary marketing consultation. with president of Gilleard Dental Marketing, Keith Gilleard.
Case Histories
Click here to read testimonials
Dr. William Davidson has a full service practice with his own laboratory and a lot of high tech equipment. He has the capability of placing and restoring implants, sometimes in one visit using CEREC technology. Despite being located in area hit hard by the recession, Cleveland OH, through the website and campaign created by Gilleard Dental Marketing, Dr. Davidson receives constant dental implant cases, many needing multiple implants, including a recent case of $50,000.
Dr. Joel Benk had a thriving practice in downtown Atlanta when he first began to work with Gilleard Dental Marketing. Already marketing fairly successfully through various means including a strong referral program, we took his marketing to the next level with a website that marketed his strengths and a custom magazine marketing cosmetic and restorative dentistry. The Internet marketing and magazine are now by far the bulk of the source of his new patients and produce routinely very large cosmetic and restorative cases. During the course of our association Dr. Benk added a second associate and doubled his production income.
Dr. Lazer already had a website in place that was doing well in the natural search results when he contacted Gilleard Dental Marketing. However, it wasn't converting optimally despite also running a pay-per-click campaign. We did a full site overhaul, adding many pages and content as well as elements needed to successfully market. He particularly wanted to market veneers and mini implants and he now gets a steady stream of patients for these procedures.
Dr. Saj Jivraj is a well known and respected prosthodontist who also provides general and cosmetic dentistry. Prior to becoming a client of Gilleard Dental Marketing, he had a website with a lot of content and some nice animated effects, however the website was not converting to patients in the practice. We interviewed Dr. Jivraj at great length, did market research and created a custom website that included specific marketing for bigger restorative cases and cosmetic cases.
In the discipline of marketing you are marketing specific products or services; for example dental implants or cosmetic dentistry. There is a specific procedure to market something, which includes various factors, all of which we apply:
We have successfully marketed many types of procedures and have a large data deposit of best practices and successful ads and copy to market them.
Testimonials
Jacob Wehman, DMD
Dr. Wehman practices in Columbia North Carolina. Until we launched his Internet marketing he primary relied on PPO patients.
“I have been working with Gilleard Marketing for just over a year now. I am constantly delighted at the number of new patients that this website generates. I know this because I gather our new patient data and send it to them monthly. We are getting 10-15 new patients a month for various procedures.
“One of the campaigns that seems to be working really well is our cosmetic campaign. We have patients that go to the website and come in wanting to do cosmetic work. Some of them even have their financing in order and are ready to go once we show them our techniques.
“I am constantly amazed at the good quality patients that their website has produced. I am not only going to continue using them for the website, but I am getting ready to start a mailing campaign. If they say it works, then I am going to do it because they have not steered me wrong yet. I am delighted at the results Gilleard Marketing has produced for me and will continue to use them as long as I am practicing."
Joel Benk, DDS
"When I asked Gilleard Marketing to help me make a magazine promotional piece
for my dental office; I had no idea the magazine Gilleard Marketing would
produce was going to be the most successful marketing piece in the 28-year
history of my practice.
"I knew the ROI would handle the cost of the magazine because I had a different
company make my first magazine with limited success which did end up being
profitable but not extraordinary. I knew Gilleard knows how to reach
prospective patients and how to communicate to them so they arrive in my
office as a new patient as I have had them work with me on other successful
marketing actions.
"But I had no idea that the magazine that they created for me would generate
the volume of high production patients in such difficult economic
conditions.
"Since I started working as a client of Gilleard Marketing my new patient
numbers; month after month, quarter after quarter; just keep going up. I
have always wanted to grow and move into the next phase of my practice
plans; bringing on associated dentists and multiple perio-oriented
hygienists. Since working with Gilleard Marketing we have been successful in
achieving those plans; we are now a 3 full time dentist and becoming a 3 full
time hygienist practice. No other marketing company that I have used in the
past has ever come close to what Gilleard has done. Thanks so much."
"I am tickled to do about 2 very large cases a month from the Internet alone." - J.W.
"I just sold a new patient from the Internet on $50,000 of full-mouth reconstruction." - B.D.
"The Internet marketing with Gilleard is the most viable of any marketing we have done." - J.M.
"A lady came in today holding the magazine you made and said that usually she would never see a dentist from advertising but she got the magazine and just had to call and see me. She has taken out a second mortgage and is paying $43,000 for upper and lower cosmetic work." - J.B.
After my first marketing campaign was completed I saw results that other doctors just dream of. Gilleard Dental Marketing staff just know their stuff and their work helped me position my marketing far above my competitors." - D.C.
