Results & Case Histories
We are a results-oriented company and work hard to get results for all our clients. We monitor the results of our marketing programs closely.
In the case of Internet marketing, we are able to track results and make continuous adjustments to improve inquiries and scheduling into the office. We have various tracking systems in place to monitor your Internet marketing.
For print marketing we work on sure-fire proven marketing programs and use potential patients' hot buttons that we have gathered through market research.
Results vary depending on geographical location, type of practice and season. For Internet marketing, the range of new patients is from about 10 per month to as high as 50. Again, results depend on the practice and the location, as well as budget.
We market for a variety of treatment type and procedures, as well as specialties such as prosthodontics and orthodontics. This includes cosmetic dentistry and smile makeovers, dental implants, veneers, crowns/bridges, full mouth reconstruction, dentures, root canals, braces and Invisalign.
Click here to read testimonials from our clients.
Case Histories
Case History 1 - Creating a high volume of new patients
Client A brought Gilleard Dental Marketing on to start Internet Marketing early in 2008. He already had a website which, despite being on the first page of results for some keywords, barely got any business.
We edited Client A's website considerably to actually be a marketing tool. Once we launched his Internet campaign, we gradually increased his presence on Google, other search engines and directories. From March through December 2008, for a total of approximately $14,000 Internet marketing budget including a small management fee, Client A totaled $224,582 in immediate production resulting from the first visit and $572,995 in further treatment plans.
Client A's new patients continued to increase into the new year and as of October 2009 he was getting over 30 patients a month. Many of his patients are coming in for larger procedures such as Invisalign, veneers, multiple crowns, full-mouth cases and cosmetic work.
In Fall of 2009 we produced an exclusive magazine for Client A which has been producing even more results. Between the Internet marketing, referrals and the magazine as well as some other marketing, Client A had 29 new patients in one week. In the first weeks of the magazine's distribution several cases came into the practice who accepted treatment for between $20,000 and $50,000.
Case History 2 - Creating a whole new level of practice
Client B has a one-dentist general practice in a medium-sized town that he wanted to make into a large-case restorative practice. Client B is a very experienced and trained dentist and he wanted to be able to fully make use of his skills.
The marketing we implemented for Client B doubled his production income to over $1.5 million based on a steady stream of large cases.
Case History 3 - Successful sale of practice
When we started with Client C in Fall of 2008 all his marketing had ceased to work. A coupon mailing that had brought him in a trickle of new business had been getting barely any patients for the last year. A public relations and marketing campaign he had signed up for was bringing him in no new patients.
We did a marketing survey of his patients and set up a photo shoot with specific targeted shots to do. We found his specific strengths and worked out content and a site design that would promote these.
While we were getting his Internet marketing underway, we redid his coupon which immediately got results and sent out a postcard which also got him immediate results.
We set up a comprehensive Internet marketing program and meanwhile got out a card to his patients introducing the new website and getting them activated using the results from the survey.
Within a couple of months he had doubled his new patients in. As a result of the greatly improved marketing and status of the practice, Client C was able to fulfill his goal of selling his practice.
Case History 4 - Making sure marketing is really working
Client D had been getting about 15-25 patients per month, but more toward 15 when he signed up for our program late in 2008. After we had built his website and set up his Internet marketing campaign, we found that it wasn't pulling optimally so we dug in. We found out more about his practice and demographics. We had some other photos taken and rearranged various elements of his website. We changed colors and some other design factors. We added pages to his site.
We were concerned also that his receptionist wasn't handling the calls correctly so we conducted mystery shopping, a market research tool. This uncovered certain things that we worked with the dentist and receptionist to correct.
We created new ads and new offers and tested these until we saw they were pulling well.
As of April 2009 Client D was on track for over 10 new patients monthly at an approximate total budget of $1100.
Case History 5 - Attracting patients for more extensive restorative work work
Client E had been getting a decent flow of new patients of over 60 per month through other forms of marketing and patient referral. The marketing they were doing relied on a cheap offer and Client E wanted to attract patients who would be more likely to do more comprehensive treatment as well as increase their number of new patients.
Client E is a three-doctor practice which has diverse skills. We created a very comprehensive website that reflected these skills and their strengths. During the beginning of the campaign adjustment period we saw that the site wasn't getting the results we wanted so we reviewed various factors. A more in-depth review of other dental practices showed that there were many practices advertising their websites on search engines in a relatively small geographical area. We reworked the site to exceed and stand out more than any of the other websites, we added more data about the special strengths of the doctors - to increase differentiation - and changed some of the offers for ones that were doing well in other practices as well as to further differentiate the practice.
The site immediately started doing better and an analysis after six weeks by the practice owner showed that for an advertising budget of less than $2,000 the Internet marketing had generated over $21,000 in production and the cost per patient was lower than any other form of marketing they were doing.
